EAbrams Design Studio strives to offer their clients a solid foundation to continuously evolve their marketing, web and advertising needs.  We have worked with an array of clients in different industries and strive to make sure their target market is directly met and they harnesses a competitive advantage.    

In addition to offering many marketing solutions, EAbrams Design Studio specializes in artist web creations and developing marketing collateral that supports their web presence. 

Below explains our process in producing a Web site.  Each stage is dependent on the clients interaction and success is monitored by their complete satisfaction.

Development Process 

The development process at EAbrams Design Studio is an iterative process.  In order to achieve the client's project goals, we ask that the client is actively involved with each step.  These steps are: 

• Defining and naming of Structural Architecture
• Creative input of Homepage and Subpage
• Content Development
• Testing
• Final Site Review
• Site Live

Based on our experience, we understand that each project develops according to the client’s needs.  However, we have effectively developed a process that ensures that the development in all areas goes smoothly to meet your goals and time frame for this initial phase of your Internet presence.  

Structural Architecture

Once the decision is made to go forward with this investment, your Project Manager will send you a preliminary site architecture that they have developed for your company’s Web site.  As much as we will assist you on developing the site architecture in the Initial Development Meeting, we ask that you review the one proposed and make changes either to the structure, naming or layout.

In our Initial Development Meeting, we will devote part of the meeting to finalizing the architecture.  This includes:

Architecture Structure – One of the most important aspects to a Web site is its ease of navigation.  We will assist you in developing the top tier level of links to the subpages, keeping in mind viewer attention spans, ease of accessing information, and prioritizing the information available to the viewer.

Link Names – In order to reach your viewer as quickly as possible, the naming of the links is vital in defining the information behind them.  We will review the bulk of information in each section and make suggestions for capturing the viewer.

Layout – EAbrams Design Studio will offer their expert opinion of what is best for arranging the hierarchy of links you would like to include on the site.

Creative Design Process

Our design process is a funneling down progression with the client involved as much as possible.  In order to achieve this, we ask that the client have an open communication with the project manager during all phases of this project.

We will assist you in developing a theme that will capture your viewer and invited them to explore more.  Your homepage is treated as any other marketing collateral - each aspect of your homepage has valuable "real estate" that can be maximized.  Our designers will graphically organize the most important information about your business on your homepage such as logo, key industry words, tagline or motto, imagery and other important information so we can creatively lay out on your homepage.  From there the design motif is reflected in the subpages. 

Content Development

EAbrams Design Studio will work with you to define the Site Architecture and will creatively place content in the subpages.  All content must be final when the homepage is signed off on and delivered in electronic format.  EAbrams Design Studio will give you the opportunity to make minimal content changes when you review the final site but any changes that effect the project delivery date will result in additional hourly billing.

EAbrams Design Studio recommends organizing the content as follows to ensure no miscommunication.

• All Content must be PC compatible.
• All Web page content must be provided to EAbrams Design Studio digitally, either on disk or via email.
• All text must be either in a MSWord Document or as a .txt file.
• Content must be delivered in its final form. Any changes to text once it has been received will be charged at the hourly HTML rate.
• Images must be provided either as gifs, jpegs, or tifs. Any modifications necessary will be charged at the hourly Graphics rate.
• Any links that should be incorporated into the site must be provided to EAbrams Design Studio in electronic format.

Testing & Review:

Final Review

Upon approval of the homepage and subpage, our development team will construct the Web site.  This process involves optimizing all images to ensure short download time and creatively placing all content.  Once all of the pages are linked together, your site will go through rigorous testing on multiple browsers before you are asked to review it.  Pending final sign off and payment, the site will be live on the Internet.  

Testing

Before the Web site is launched to the public, we conduct test from Windows 95/NT to most recent version for both Netscape and Internet Explorer.

We will test the following aspects of the Web site.

• Link Test – all navigational links and hyperlinks are tested to guarantee they reach its destination
  
• Link Colors – HTML links are designated with three different colors – active links, visited links and non-visited links.
  
• Meta-keywords – We will register your Web site with major search engines
  
• Image Testing – Before release of the site, EAbrams Design Studio will test all pages to ensure all graphic images are accounted for
  
• Fonts – All pages will be reviewed to guarantee that all font typefaces, treatments, and sizes are cohesive with the entire site.